The Mind Tricks Of The Ultra Successful

I have a friend who is very successful. He makes probably between 500-700k per year depending on the business that year. He is in storm repair work. Before that he was in mortgages and made a lot of money doing that as well. He is always spinning what he does as fun, exciting and amazing no matter what it is. I remember him telling me how awesome he was when he was dead broke after the mortgage business collapsed. At the time I just thought his ego was out of control. Now I know he was just using some sort of mind trick on himself to move him forward where he needs to be. I have never talked to him about this and he probably knows he is doing on some level but not really. It is just how he does it.

I remember the first time I saw the cracks appear in the “self help” fa├žade sold by Tony Robbins and the like. I was a true believer in Mr. Robbins at one point. I used his program and things did change. But it wasn’t really a solid strategy like he tries to sell. It was the motivated state he put me in that helped. I have never understood this. He tries to position himself as a “coach” and strategist when in reality he just motivates people. He knows this. Why the bullshit then? I don’t know.

I had been using and listening to his material for some time when I realized he was just selling mind tricks. The same type my friend uses. They worked for him sure. But they might not work for everybody. Nothing wrong with selling your little tricks you use on yourself to make you successful. What rubs me the wrong was is presenting them as “conditioning” and programming. They are motivational mind tricks and nothing else.

When I finally came to this realization I felt like a sucker. Like I had been played. I had. Most successful people have their own tricks and use their own ideas, not someone else’s. Solid business strategies and focusing on growth of sales, profits, etc. are much more productive then shooting for the stars and hoping you hit a home run. But this is the thing.

People don’t want to hear about sales and profits. They want to hear about magical strategies and see your car, yacht, house, etc. Tony and others like him know this. They use this to get people to think if they do these same things then maybe they too might have a house overlooking the ocean. But more often than not, this is not the case. People like Mr. Robbins are super, ultra driven and motivated people. I would guess you could put a guy like him in any sales position and he would be making a million a year in short order. Most people are not this motivated and don’t have this much energy.

The first program I listened to him he went on and on about how he had a house by the ocean and a stretch limo within months of applying the things he was teaching. What he didn’t say was that he didn’t own that house. He covered his ass in a later program and said that he really thought it was his so it was (or something like that). He was renting it and then after saying on live TV that it was his house he worked out a rent to own sort of thing so he wouldn’t seem like a charlatan for saying it was his house. Then I watched a a&e biography of Tony and his friend stated that he was hustling every day and week to make his payment on this house. I understand why he did this. He built this image and sold it. I ain’t mad. I am just trying to give you the truth. Build your own brand. Make your own rituals and tricks. Use people like this to inspire you but don’t buy into the bullshit.

I am not bashing Tony Robbins. I like his message and if you emulated him you would probably see better results in like and business. He definitely has something to offer to people. He definitely is successful. I am just saying. Read between the lines and see him and others like him for what they are. They are hustlers. Motivators. Hard workers. Driven people. They got to where they are by working really hard at what they do: motivate people. They don’t have any strategies which will perform magic in your life.

Here is the greatest and most profound way to change your life and I somewhat learned it from Tony Robbins. Take two things which you need to change in your life and decide, really DECIDE, to change them right now. Then write down a few things you can do to start changing them today. Then write three things everyday you can do to change these things. People quit smoking, lose weight and make more money just by doing this simple exercise and you don’t need a seminar to do it. Get a pen and a paper and get started right now. Today.

Create your own little mind tricks. When you find something that works repeat it over and over and over again. This is what successful people do. I am here to spread the truth and give you advice that works, plain and simple.

JRB

 

The Real Reason You Are Not Successful

First I want to clear the air. I am so fucking sick and tired of hearing the excuses of why a self help method or law of attraction method doesn’t work. Not from the people trying said methods, but the people pushing these bullshit methods.

Attract These…

So you are not “attracting” money and success? Oh, it must be that you don’t believe. You don’t have a mansion and Porsche? Oh, you are just focusing on the negativity right before you are about to be blessed. Or the one I like the best: you have a problem receiving. I have heard many new age bullshitters spout this one.

So how do I know so much about these bullshit excuses? Well, I have read hundreds of books and probably thousands of articles on these so called methods of “attraction” and “manifestation”. I have read pretty much every self help strategy at one point or another. At some point I was into just about every self help or new age teacher. This is how I do it. If I like someone and their message resonates with me, I buy everything they have to offer. So I am not bashing people for listening to these “teachers”, but just trying to spread some truth (which is the whole point of this blog). I want to point out the “self help” scam and point people towards business and life strategies which actually work.

Faith…

Now don’t get me wrong. I think there is a little truth to all of this. The bible says you reap what you sow. True. It also says you can move mountains with your faith. Probably somewhat true. But, when it doesn’t work and you have been following it with your heart and head it can seem like complete and utter bullshit after a long enough time. I am at this time in my life. I am beginning to see through the bullshit. And it is bullshit. Not the bible mind you, but the idea that you can change your attitude and faith and everything in life will turn around. Let me explain.

Do I think that you can attract goodness into your life by thinking positive thoughts? Yes. I think if you think positive thoughts you can most certainly have better results than a negative person. But will your positive thoughts manifest things in your life like magic? No. That’s well packaged bullshit. Serendipity or the Universe or God will help those who work hard and present the “universe” with more options. In other words, if you work hard, give yourself more opportunities, you will inevitably experience a greater chance of having some things work out for you. This will seem like magic to a lifelong slacker who grew up thinking they were destined to be poor.

Now, I am not bashing faith and belief. These are strong things that can indeed move mountains. But you must do things. You must move things forward. Hang around really successful people for a while and it won’t take you long to realize why they are successful.

What Really Works…

I do work for a multi millionaire real estate developer in my town. He was once mayor and owns a huge real estate brokerage and management company. I am not on his level. I am many rungs below his level. I am a owner of a contracting company that does work for his company. But you know what? If I call him, he answers his phone. ALWAYS. He was on his was into a city council meeting one time and took my call about a small ( I mean really small ) concrete job we were doing for him. He met me on a Saturday, driving a Ferrari, about a 5-6,000 dollar job one time in his workout clothes. It didn’t take me long to realize why he was so successful. You think he sits around thinking about “manifesting” and the universe. No, he is busy making moves and building his business.

My point is this. Can this stuff help? Sure. But don’t get wrapped up thinking about it. I wasted a good many years thinking eventually this self help stuff would help me out in life. It really didn’t. I should have been focused on things like making more sales and shrinking my ever growing list of business expenses and overhead. I should have been focusing on saving money instead of spending it. I should have been reading real business strategies. Remember, most self help gurus have never done anything except sell self help strategies. If you want to read true self help material, then read the biographies of successful businessmen.

JRB

The Single Biggest Momentum Killer

The single biggest momentum killer for me has been booze. I have said in the past that I would be a billionaire if I had never started drinking. It never fails. I will get a business idea and start working on it. Everything will be going really good and then I decide to imbibe just a little too much one night. The next day I do nothing. Then I postpone it ever longer. Then the weekend hits and I decide to drink beer all weekend. Pretty soon I have done absolutely nothing with this idea for weeks.

This has been going on for a long, long time. I quit smoking about 10 years ago. When I did I started eating ice cream every night. I did this for about a year. Then one night after walking over to the gas station to buy my pint of Ben and Jerry’s I thought a beer sounded better. So I got a six pack and went home and drank three of them. This has turned into an almost nightly routine since that night a decade ago.

If I can narrow down one thing, which kills my momentum with new business ideas or my current business, more than anything else it is alcohol. It is an absolute momentum crusher.

But is does not only kill your business momentum. Your weight loss or fitness goals get absolutely derailed when you drink alcohol. The next day you feel like shit. So, you eat like shit to feel better. Then the next day is lost because why not. Pretty soon you scrap the whole program and decide to start next Monday. Sound familiar?

Am I saying never drink alcohol? No. What I am saying is maybe only drink when you have a reason to. A birthday. Holidays. New years. Or celebrating a business or personal VICTORY! Then you have a reason and it won’t stifle your personal progress or momentum.

How I Made $10,000.00 Per Month Online In Under Six Months

I once had a website that made $10,000.00 per month. Well just under ten grand to be exact. The best month I had was $9,700.00. I had many more that were just shy of that. So sit tight and I will tell you how I did it.

I had just gotten through running a million dollar a month business into the ground. It was a once in a lifetime business that could have changed my life forever. I have friends in the same business who basically retired. But not me. I was in the shit. The bad shit.

I remember shortly after I had to close this business down when I officially realized I had hit rock bottom. I was living in Central America and had just thrown my back completely out. I was wobbling around like I had a ice pick shoved in my back, or my ass.

I was hobbling down the road trying to wave down a taxi. I was heading to the small office I had to work on some websites I had built pushing Viagra and other pharmaceuticals. I was dead broke. I had change in my pocket to pay for the cab. Change. What the hell happened? Six months earlier and I would have been driving my BMW convertible to my high rise office overlooking the mountains. How the hell did this happen?

I decided something had to change. So, I went on a cleanse (fast), changed my diet and began running with friends at the university 4-5 days a week. I started getting into shape. I dropped about 30 pounds in a little over a month. Granted, this was not that hard, as I was a fat, bloated mess when I started. Anyways, that is what happened.

At the time I was looking for a product to sell online. I was reading lots of ebooks on how to sell products online. I quickly realized these people were making money from the books, not the ideas contained within. So I decided to write an ebook.

I wrote a 40 page ebook outlining how I lost my weight and got into shape. I then put up a website and started advertising it on Google.

I started selling books almost immediately, but nothing special. But, I was building my email list. Once this list started growing, so did my sales.

When I got the list to around 20,000 subscribers I started making some real money. I started selling a printed out version and recorded an audio program which I sold for double the price of the book. Before you know it I was making close to ten grand a month.

Then my google ads started not doing as well. They changed something in their ad code and my ads started not doing as well and costing me more money. Google loves to do this as soon as you figure out how to make money with their product. In fact, I hate Google because of this. Don’t be evil my ass. This company is pure scum in my opinion.

Anyways. I don’t know. Then I got in trouble with the company running my email list. It was an opt in list and I still got shut down. I had to have everybody re opt in or some shit and lost most of my subscribers. Before long I was selling just a few things here and there and barely turning a profit after ad costs. So, I made the decision to shut it down.

In less than a year the site went from $1,000.00 a month to almost ten and then down to nothing. Oh well. Easy come, easy go I guess. Still sucked. At one point I was thinking I was going to turn it into a whole product line of self help type products. That would have been nice.

But it wasn’t in the cards I guess. A silver lining was a few years later somebody paid me $4,000.00 for the domain name.

The Only Small Business Advice That Can Get You Out Of A Mess

If you own a small business then you know the absolute hell it can unleash at times. You know how it can keep you up at night. You know how it can seem that NOTHING is going to get you out of this mess. Well, sometimes you are right. But, most of the time everything ends up working out.

For a very brief time I had a job cold calling pharmacy customers. I mean like a couple of weeks. We had to call and pretend to be the pharmacy and then follow a script and get these people to switch over to this companies pharmacy delivery service. It was deceptive at best. I could not stand this fucking job. I hated cold calling worse than anything I have ever done and I have done some shitty jobs. I would walk up the stairs to the call center and hope I would have a heart attack and die so I wouldn’t have to do this anymore.

After this job I started yet another business. One which I have been stuck in for the last 15 years. If I would have known I was going to be stuck I would have started a much more fun business. Anyways. A few years back I had a breakout year and paid off absolutely all my debt and put money away, etc. This was what I had been waiting for. I always thought we would finally break through and have a giant year and everything would trend upward from then on. So I decided to expand into larger projects and completely fucked everything up. I do this a lot.

I should know better. Anytime I have ever went all in and swung for the fences in business I have fucked everything up. Yet I did it again. One time I borrowed 150k to run a radio ad campaign for a business that involved sporting events. The campaigns usually kicked in and started to gain traction after about three weeks when people had heard the ads enough. Well, just into the third week 9/11 happened. All sporting events were cancelled for a week. I was counting on revenue to start rolling in, and it was, three weeks in. Then it all stopped completely and I was out 150k. Not only out, I OWED 150k. Unbelievable.

So, when I tell you I feel your small business pain, whatever it may be, know that I speak truth.

So the one piece of advice I would give to small business owners is to stop looking for grand slams. Try to hit singles all day every day. Just focus on making money. Not a ton of money, just more. Learn to develop patience. Take it slow. You never know when the tide will turn, but it will. And when it does you will be much better positioned then if you had blew a shitload of money trying to force it.