If you own a small business then you know the absolute hell it can unleash at times. You know how it can keep you up at night. You know how it can seem that NOTHING is going to get you out of this mess. Well, sometimes you are right. But, most of the time everything ends up working out.
For a very brief time I had a job cold calling pharmacy customers. I mean like a couple of weeks. We had to call and pretend to be the pharmacy and then follow a script and get these people to switch over to this companies pharmacy delivery service. It was deceptive at best. I could not stand this fucking job. I hated cold calling worse than anything I have ever done and I have done some shitty jobs. I would walk up the stairs to the call center and hope I would have a heart attack and die so I wouldn’t have to do this anymore.
After this job I started yet another business. One which I have been stuck in for the last 15 years. If I would have known I was going to be stuck I would have started a much more fun business. Anyways. A few years back I had a breakout year and paid off absolutely all my debt and put money away, etc. This was what I had been waiting for. I always thought we would finally break through and have a giant year and everything would trend upward from then on. So I decided to expand into larger projects and completely fucked everything up. I do this a lot.
I should know better. Anytime I have ever went all in and swung for the fences in business I have fucked everything up. Yet I did it again. One time I borrowed 150k to run a radio ad campaign for a business that involved sporting events. The campaigns usually kicked in and started to gain traction after about three weeks when people had heard the ads enough. Well, just into the third week 9/11 happened. All sporting events were cancelled for a week. I was counting on revenue to start rolling in, and it was, three weeks in. Then it all stopped completely and I was out 150k. Not only out, I OWED 150k. Unbelievable.
So, when I tell you I feel your small business pain, whatever it may be, know that I speak truth.
So the one piece of advice I would give to small business owners is to stop looking for grand slams. Try to hit singles all day every day. Just focus on making money. Not a ton of money, just more. Learn to develop patience. Take it slow. You never know when the tide will turn, but it will. And when it does you will be much better positioned then if you had blew a shitload of money trying to force it.