The Two Things You Need To Discover Your Mission

Self helpĀ  gurus love to inspire you with magical ways to get what you want in life. At one time I bought into a lot of these ideas. Virtually none of them ever panned out for anything with the exception of one.


In order to accomplish anything you want in life you must have a vision. A vision of exactly how you are going to accomplish what you set out to accomplish. This vision is a clear, defined idea of what you want your life to look like once you have accomplished a goal. It can be a business, personal or financial vision.

This is a must. Every single successful person I have ever met or read about had a clear vision of what they wanted to do. They could see it long before anybody else believed in them. There is almost always a visionary leader behind any great company or fortune. Warren Buffett. Bill Gates. Steve Jobs. Ray Croc. Ted Turner. All of these guys had a clear vision well before it matured into the success you see today. They believed in their vision.

When I was in my early twenties, I had an idea. I was working as a foreman at my fathers company and wanted desperately to start a real “business”. A business which didn’t involve me being dirty at the end of the day. A business that involved sales and marketing and putting deals together. I had a vision of this in my head. I wasn’t sure what type of business or how I was going to start it. I just had the vision.

One day I read an article in GQ (it wasn’t the garbage it is today) about some guys who went down to Central America and started an offshore bookmaking operation. They started as a phone operation. By now, it was the late nineties and the internet had taken off. So by this time online sportbooks and casinos were beginning to pop up in the Caribbean and Central America. I now had my vision. I wanted in. I wanted to be like these guys in the article.

To make a real long story short: I put some money together, moved to Central America and opened up a marketing company. Just like that. Within a year I had met the guys in this article and I was making over a quarter million dollars a month. A month!

This is the power of a vision. I had no idea how I was going to start a company. I didn’t even know what kind of company I wanted to start. All I had was a vision. This vision allowed me to do something that still amazes me to this day.

But we are getting ahead of ourselves here. Before the vision can work you must do something else.

A Decision…

Before any of this happens you must make a decision. You absolutely must have already decided not only what you want, but that you are going to get it. You must decide. In my case I decided I was going to start a new company. I knew what kind of company I wanted and when the opportunity arose, I took it. I took it because I had already made the decision that I was going to do this some day.

You must make a decision to do whatever it takes to make this vision a reality. You must decide that you want to do something.

This is my formula.


  1. Make a decision to get or have something you want in life. This can be money, fitness, health, women, whatever. Decide that this is what your main goal is right now in life. Decide right now that you are going to do whatever it takes to get to this goal.
  2. Create a vision of what your life or business will look like once you attain the things you decided to attain. Then work towards making this a reality.

This is your mission. You have decided what you wanted and created a vision of how you are going to get it. This is your life mission right now.

In my opinion, this is the only “self help” you ever need. Use this formula to get what you want over and over. Whenever I have not had a clear vision, I have faltered. My current offline business is suffering right now because I didn’t believe in my vision. This blog is now my mission and I have a clear vision of what I want to do with it. I want to help as many people as possible with their business and lives. I want to give people real strategies that work. I also want to share what is bullshit and has never worked for me. This is my mission with this blog.

Make a decision. A real damn decision to get something you have always wanted. Then create a vision of how you are going to attain this something. Now you have discovered your mission. Now you have something to work on every day until it becomes a reality. If you do this, you will be successful. You cannot fail. It will take longer than you think probably. But, it will work if you work on it every day.

This Works Twice As Fast As Goal Setting

Goal setting. The holy grail of the self help world. It really is one of the few things taught by almost every single motivational teacher on the planet in some form. But does it work? Is it really necessary for success in your life? Yes and no. It never hurts to have things to shoot for. But it isn’t the absolute end all be all of performance and success. In fact, I would argue that some people will be hindered by setting arbitrary goals. What happens if you don’t meet or achieve those goals. It might set you back and change a once confident mindset. Besides, I know people who have never written down a goal in their life and make more money than most of these “teachers” or anybody else for that matter.

I can’t tell you how many times I have read the same tired motivational lines. You cannot hit a target unless you have one. A missile has to have a target to hit. Without goals you are just shooting in the dark. And on and on and on.

My Experience…

I ordered and completed a 30 day audio program by a world famous motivator about 15 years ago. One of the audios was about goal setting. The guy talked about how he achieved all these things months after setting the goals to do so. He was very persuasive and believing, so I committed to the course did the exercises.

Basically, he had you lay out all your goals and then pick three things you would do in the next few days to move you towards each of these goals. It really wasn’t a bad or unproductive exercise. In fact, I would say out of the thirty days, this was the most productive exercise of all.

At the time I was running an internet based business offshore and getting new customers was getting harder and harder to come by. This was after the dotcom bust and the economy in general was not that great. So one of the goals I set was to reach and acquire new customers. Out of this exercise I came up with the idea to build some portal websites to drive traffic to my main site. The portal thing turned out to be a huge money maker. We started attracting customers and helped weather a bad storm. When the main business started doing bad these portal sites took over as my main business. So, all in all it was a good idea which came out of this goal setting/brainstorming session.

So just to be honest, I am not bashing goal setting. Like I said, this one exercise gave me a full blown business which at one point was making me 20k a month in profits. I just think there are quicker ways to access the unlimited power of your mind and give you quicker success.

A Better Idea…

Around the same time I did this goal setting session, I started reading about visualizing. This was way before the movie The Secret came out and made the law of attraction so popular. I actually was reading the book Psycho Cybernetics by Maxwell Maltz. This is what lead me to visualizing. If I remember right, I heard about him from a guy named Matt Furey who sells fitness info online. I also learned about Dan Kennedy from him but that is another story.

Mr. Maltz was a plastic surgeon. This was in the sixties I think and he did surgeries mostly for people who had been disfigured or had some defect or abnormality. It wasn’t so much cosmetic as a plastic surgeon would be today. Well, he noticed that after he fixed the abnormality, most people would still be self conscious about it. This led him to discover that if you changed your self image, you could change most anything in your life. The quickest way to do this is by visualizing. I won’t get into visualizing in this post, but it can be a very powerful and I will get into it in the future more in depth.

So this is my opinion. The vision of something is far more important than a singular goal or group of goals. A vision, a real strong vision will move you closer to what you want than any sort of goal setting or writing down of goals. Every business I have had has come down to vision. When I had a clear vision of what I wanted, the business usually turned out okay. When I had a cloudy or unclear vision, it didn’t do so well. I find myself in this dilemma right now. I keep going back and forth with my current business about what I want to do. I just can’t figure out what it is I want. This stems from the fact that I despise the business I am currently in. I know this but remain stuck. I am working my way out as we speak (or write) with a new, more complete vision.

You must always have a vision. If you have a business you want to start or grow then think about how that will look in five or ten years and make it that way. I have seen many great businesses built from nothing. They all have one thing in common. A owner who has a vision and believes in it.

I don’t believe in my vision right now and my business is suffering from it. So, I am working on a new vision. Instead of setting a bunch of goals which won’t work out because my vision is not congruent, I am charting a whole new course.

My point is this. If you have a vision or mission for your business or life, goal setting is irrelevant. Everything will automatically be pointed towards this vision. But, it must be crystal clear in order for it to work. You must be able to see it and believe that it is achievable. This is, kind of, what I believe the law of attraction really is. It is just a vision.

When you have a clear vision, things begin to happen to you which will help you achieve that vision. I no longer think it is magic or some law. I just think you begin to notice things which will drive you towards your vision, sometimes subconsciously. This can seem like magic or some force, but the force is really just your mind. Your mind is very complex and in a way it can work like magic. We have no idea what the power of our mind really can accomplish.

So get your vision crystal clear in your head of what you want your life and business to look like. Then decide to make this vision a reality. Then visualize this vision until it becomes real to you. Once it becomes real in your mind, reality will catch up real soon.